What a Logo Design Must Be to Be Effective
Many companies have created distinct, easily recognizable logos in all corners of the world. Imagine Coca-cola or McDonald’s or FedEx. But what exactly makes these logos different, not only as symbols of companies or brands, but also as cultural icons? But what really sets these logos apart such that they no longer only represent companies or organizations, but have also become cultural icons? But what makes these logs so unique that they no longer just stand for brands or organizations, but have also evolved into powerful cultural symbols?
If you’re going to make a logo, keep it straight to the point, no frills. Stay away from fancy fonts, cryptic graphics or fancy color combinations. The most effective technique is to select a single object that will represent the organization or company, with only a bit of typography, if any. This will make the logo instantly identifiable and associated with the brand, as well as incorporated into culture.
Popular logos these days often shapes or pattern-driven. Clear lines and common shapes are a quick way to capture the consumer’s attention, and also embed the logo into their minds.
Back in advertising history, logos were a lot more intricate in design. It was common to use various elements in one logo, from graphics to shapes to text. Companies wanted to tell as much as they could to the public regarding their brand. This technique is still done today, both by old businesses that would like to maintain the same design from their roots, and newer businesses seeking a vintage feel to their logos.
Color is a vital component of logo design in general as it ultimately becomes intertwined with the brand. Colors have the power to evoke certain emotions, so you must choose those that most accurately represent your company or organization. For example, red is for passion and boldness while blue is for calm and stability. Remember that color association is not all in the mind. Various research projects have actually shown evidence of the effect of colors on people’s memory.
Memorability is one of the most important properties of successful logos. In other words, a logo must be easy to remember and stay remembered even beyond the brand’s heyday. Think American Online. It’s awfully outdated, but is there someone who can look at that iconic triangle or yellow running man without being reminded of their “You got mail!” days?While we’re extremely past it, can anyone look at the iconic yellow running man and not go straight back into the era of AIM messaging?It’s out-of-this-world outdated, but can anybody look at the iconic triangle and not be flooded with memories of their dial-up or “You got mail!” days? Truth is, AOL may have outlived its grip on this generation, but its recognizability, is still a force to reckon with.
In terms of making a logo, there’s a good number of decisions that must be made as you create your design. But in the need, it boils down to the individual design elements that you put together to stand as a symbol of your company or brand.